DespitetheanxietythatJones'Host-saidbysometobethefirstdigitalnovel-causedin1993,publishersweren'ttooconcernedthate-bookswouldonedayreplaceprintedbooks.However,thatattitudewaschangedsuddenlyin2007whenAmazon'sKindlecameontothemarket,whichledtoe-booksalesjumpingupto1,260%.Sincethen,e-books'popularityhascontinuedtosteadilyrise.Thepublishingindustryseemedtohavelostallpossibleabilitytoregainitsposition.Willprintedbookseventuallybecomeathingofthepast?
AccordingtoMikeShatzkin,founderandCEOoftheIdeaLogicalCompany,printedbooksjustforplainoldreadingwill,in10yearsfromnow,beunusual."Notsounusualthatakidwillsay,‘Mommy,what'sthat?'butunusualenoughthatonthetrainyou'llseeoneortwopeoplereadingsomethingprinted,whileeveryoneelseisreadingoffofatablet."AndShatzkinbelievesthatthe demise ofprintissuretohappen,thoughsuchadaywon'tarriveforperhaps50to100ormoreyears.
RobertStein,founderoftheInstitutefortheFutureoftheBook,however,believesthatbookswon'tdisappearentirely,atleastnotanytimesoon."Printwillexist,butitwillbeinadifferentfieldandwillappealtoaverylimitedaudience,aspoetrydoestoday.Likewoodblockprinting,hand-processedfilmandfolkweaving (编织),printedpagesmayassumeanartisticvalue,"hesays.Heimaginesthatfutureformsofbooksmightbedevelopednotbyconventionalpublishersbutbythegamingindustry.Healsopredictsthatthe distinction between writer and reader will be made less obvious by a social reading experience in which authors and consumers can digitally interact with each other to discuss any passage,sentenceorline.
Isthereanythingwerisksacrificing,shouldprintreallydisappearentirely?AccordingtoMaryanneWolf,directoroftheCenterforReadingandLanguageResearchatTuftsUniversity,electronicreadingcannegativelyaffectthewaythebrainrespondstotext,includingreadingcomprehension,focusandtheabilitytomaintainattentiontodetailslikeplotandorderofevents."Myworryisthatwe'llhaveashort-circuitedreadingbrain,excellentforgatheringinformationbutnotnecessarilyforformingcrit